COOP
Coop is one of the largest grocery chains in Sweden and offers the most variety of organic food under their own label. But compared with their biggest competitor they only have a fraction of the market. The public perceives them as old-fashioned and irrelevant.
A complete overhaul of Coop's visual branding and brand message by reinforcing their richest heritage—pioneering the idea of tillsammans går det (together we can do it).
* Character illustration: Jonas Odell
* Character illustration: Jonas Odell
