Candice Madrid-Dahlqvist

To celebrate the art of storytelling, PHTHRD (photo hard) was an event held in Brooklyn where over 400 creative professionals witnessed three renowned artists 'stitch' stories together using 150 polaroids. The month-long event promotion launched with viral videos and press releases, and concluded with a blog which tracked and recapped the event. In addition to creating the event concept and designing both on-site and online materials, I also helped co-produce the project.

* Press coverage: The New York Times, PSFK, Fashion Newsweek, Cool Hunting, Flavorpill, Superfuture, Refinery29


PHTHRD



With a tight budget, create a photo event that connects brands to an otherwise elusive market of creative professionals and trend makers.		To celebrate the art of storytelling, PHTHRD (photo hard) was an event held in Brooklyn where over 400 creative professionals witnessed three renowned artists 'stitch' stories together using 150 polaroids. The month-long event promotion launched with viral videos and press releases, and concluded with a blog which tracked and recapped the event. In addition to creating the event concept and designing both on-site and online materials, I also helped co-produce the project. * Press coverage: The New York Times, PSFK, Fashion Newsweek, Cool Hunting, Flavorpill, Superfuture, Refinery29