I'm a brand design leader with experience at leading agencies across Europe and the US. Key brands I worked with include Nike, Nordic Choice Hotels and Target.

In addition to designing and team leading, I often work with key functions inside businesses to help cohesively bridge them to brand design. This means doing the tricky job of handling internal stakeholders and external partners, as well as facilitating brand design discussions and workshops.

I'm intrigued by difficult brand questions and enjoy the collaboration that often arises out of them. But what's ultimately gratifying for me is to help materialise those answers into beautiful design. Sounds cheesy but it's sadly true. 🤓

Highlights

Nordic Choice Hotels
Spearheaded the branding of two major hotel developments for Nordic Choice. At Six and Hobo are boutique lifestyle hotels in the heart of Stockholm. The scope included the Blanche & Hierta wine bar, Deg pizza café and the exclusive rooftop restaurant Tak by chef Frida Ronge. The project spanned over a 2-year period in collaboration with architects Universal Design Studio and Studio Aisslinger. The resulting work was awarded two golds at Svenska Designpriset.

Nike Training Club
Lead the art direction for the Nike Training Club app. NTC earned over 1 million new members for the sport brand one month after launch. Its quick success led to celeb athlete training programs and global training events. As a result NTC became the de facto driving force behind Nike Training. The work earned a number of awards including Cannes Lions and Clio, and was also named Best App of the Year by the Wall Street Journal and Apple.
SVENSKA DESIGNPRISET
Gold
At Six, 2018

SLEEP: HOTEL DESIGN
Speaker
Design Beyond Space, London, Nov 2017

SVENSKA DESIGNPRISET
Gold
Hobo, 2017

MÅNADENS DESIGN
Hobo, Sep 2017

AICP NEXT AWARDS
Mobile jury, 2017

RESTAURANGAKADEMIEN
Lecturer
Restaurant Management: Brand and Visual Identity, 2016 – 2017

CANNES LIONS
Design jury, 2016

GULDÄGGET
Design jury, 2015

BERGHS
Lecturer
Mobile Comms Tactic & Strategy, 2014

CANNES LIONS
Bronze
Nike Training Club, 2011

CLIO
Bronze
Nike Training Club, 2011

THE WALL STREET JOURNAL
Best Of 2011
Nike Training Club

NEW MEDIA AGE
Best Use Of Mobile
Nike Training Club, 2011

CREATIVE REVIEW

• Annual Issue, Nike Training Club, 2011
• Pick Of The Month, Adidas, 2004

LOVIE AWARDS
Gold
Nike Training Club, 2011

IAB CREATIVE SHOWCASE
First Place
Nike Training Club, 2011

FWA
Mobile App Of The Day
Nike Training Club, 2011

APPLE APP STORE
Nike Training Club

• Best Of 2011
• #1 free fitness app in over 40 countries

ONE SHOW
Design Merit
Miss Smith, 2008

THE NEW YORK TIMES
Press
PHTHRD, 2008

CREATIVITY
Site Of The Day
Max’s Kansas City, 2008

ART DIRECTORS CLUB
Young Guns Nominee, 2005

SPRMRKT
Solo exhibit
Soft, 2004

MACROMEDIA
Flash Innovation
KBP West, 2001