Blanche & Hierta
Background
Located in Stockholm’s historic Brunkebergstorg, Blanche & Hierta honours two progressive figures from the turn of the century – August Blanche and Lars Johan Hierta. The two men were at the forefront of free speech and press, and Brunkebergstorg – a favoured spot among the social elite – was where the dialogue resided. Today Blanche & Hierta carries on the square’s rich tradition of riveting conversations over world class wine and coffee.
Approach
The formative period of the Swedish free press was also when the hot metal press was born. The new material and technique of the new press allowed for more refined typography in newspapers and other media. Hot metal type opened the door for high contrast type design for the first time.
Embracing the golden era of bold and high contrast display typography, a modern touch was applied to the classic style.
