Solid design and digital experience at leading agencies across Europe and the US. Key clients include Nike, Nordic Choice Hotels and Target.

Currently owner and design director of Millkeeper Studio, a branding and design studio in Stockholm.

Highlights:

Spearheaded branding and design of two major hotel developments for Nordic Choice. At Six and Hobo are boutique lifestyle hotels that opened in 2017 in the heart of Stockholm. The project scope also included branding and design for Blanche & Hierta wine bar, Deg pizza café and the exclusive Tak rooftop restaurant by celebrated chef Frida Ronge. The project was executed over a 2-year period in collaboration with acclaimed architects Universal Design Studio in London and Studio Aisslinger in Berlin. The resulting work earned gold from Svenska Designpriset.

Responsible for the product concept and art direction for the Nike Training Club app. NTC earned over 1 million new members for the sport brand one month after launch. Its quick success led to celeb athlete training programs and global training events. As a result NTC became the de facto driving force behind Nike Training. The work earned a number of awards including Cannes Lions and Clio, and was also named Best of 2011 by the Wall Street Journal and Apple.

SVENSKA DESIGNPRISET

Gold
At Six, 2018

 

SLEEP: HOTEL DESIGN

Speaker
Design Beyond Space, London, Nov 2017

 

SVENSKA DESIGNPRISET

Gold
Hobo, 2017

 

MÅNADENS DESIGN

Hobo, Sep 2017

 

AICP NEXT AWARDS

Mobile jury, 2017

 

RESTAURANGAKADEMIEN

Lecturer
Restaurant Management: Brand and Visual Identity, 2016 – 2017

 

CANNES LIONS

Design jury, 2016

 

GULDÄGGET

Design jury, 2015

 

BERGHS

Lecturer
Mobile Comms Tactic & Strategy, 2014

 

CANNES LIONS

Bronze
Nike Training Club, 2011

 

CLIO

Bronze
Nike Training Club, 2011

 

THE WALL STREET JOURNAL

Best Of 2011
Nike Training Club

 

NEW MEDIA AGE

Best Use Of Mobile
Nike Training Club, 2011

 

CREATIVE REVIEW

– Annual Issue, Nike Training Club, 2011
– Pick Of The Month, Adidas, 2004

 

LOVIE AWARDS

Gold
Nike Training Club, 2011

 

IAB CREATIVE SHOWCASE

First Place
Nike Training Club, 2011

 

FWA

Mobile App Of The Day
Nike Training Club, 2011

 

APPLE APP STORE

Nike Training Club
– Best Of 2011
– #1 free fitness app in over 40 countries

 

ONE SHOW

Design Merit
Miss Smith, 2008

 

THE NEW YORK TIMES

Press
PHTHRD, 2008

 

CREATIVITY

Site Of The Day
Max’s Kansas City, 2008

 

ART DIRECTORS CLUB

Young Guns Nominee, 2005

 

SPRMRKT

Solo exhibit
Soft, 2004

 

MACROMEDIA

Flash Innovation
KBP West, 2001